Is your Data Safe with AI tools like ChatGPT, Claude, and Gemini?

STEVE ROBINSON
Mar 28
2 min read

By Steve Robinson – Creativity Consulting

We're in the golden age of generative AI — but with great power comes great responsibility. One of the most common questions I get from clients is:

“If I upload company data to AI tools, is it safe?”

The short answer? It depends. Let's break it down.

Understanding the Risk: AI Training vs. Usage

Many AI platforms — especially free versions — use your inputs to train their models. That means the information you share (customer data, internal processes, or strategic IP) could become part of the AI's memory unless you opt out.

However, not all tools work the same way. Some are privacy-first, and others require manual settings to ensure your safety.

AI Platform Privacy Overview

Platform	Data Used for Training?	How to Protect Your Data
ChatGPT (Free)	Yes	Turn off “Chat History & Training” in Settings > Data Controls
ChatGPT Enterprise	No	No action needed — business-grade privacy
Claude	No	Default privacy-first approach — no action needed
Perplexity	Yes	Use Pro Plan and enable "Private Mode"
Gemini (Google)	Yes	Go to myactivity.google.com and disable Gemini Activity
Copilot (Microsoft 365)	No	Fully private — built for enterprise use

5 Best Practices for Protecting Business Data in AI

1. Use Business Versions Only. Don't enter sensitive information into free tools. Use tools like ChatGPT Team, Claude, or Microsoft Copilot.

2. Train Your Team on AI Safety: Establish clear policies for what is acceptable to share and what isn't.

3. Anonymize or Mask Data: Use placeholder names or sample data when testing prompts or automating workflows.

4. Turn Off Data Sharing & Training Options. Most platforms allow manual opt-outs, so make sure they're turned on.

5. Review Logs and Audit use. Use admin tools to monitor team activity and prevent accidental exposure.

AI Should Accelerate Your Business—Not Endanger It

Generative AI is a game-changer for small and medium businesses. It can boost marketing, improve operations, and save time. But without proper safeguards, it can also expose your IP.

The right platform + the right process = peace of mind.